Product design
HIDN — product brand
A recessed product line developed as three products — mirror, roll & storage, and box — from concept and engineering to renders, brochure and prototype detailing.
Client
PhilipV
Year
2025–2026
Role
Concept, engineering, renders, web
Tools
SolidWorks · Blender · Sheet metal · TIG welding
Products
The line in three products
- Product 01 / 07HIDN · From sketch to product
- Product 02 / 07HIDN · Mirror
Mirror
The mirror variant was designed as a recessed cabinet with a clean front plane and a practical interior layout. I developed the housing, shelf geometry and hinge details in CAD, then translated the design into calm product renders and open-view visuals so both the construction and daily use were clear.
- Product 03 / 07HIDN · Roll & storage
Roll & storage
For the roll and storage product, the goal was to hide everyday bathroom items inside the wall while keeping access intuitive. Alongside the product geometry and prototype work, I produced brochure-style imagery and installation material so the object could be understood both as a product and as part of an interior.
- Product 04 / 07HIDN · Box
Box
The box variant focuses on compact recessed storage with a flush door and a more technical, utility-driven character. I developed both stripped-back studio renders and in-context views to show how the enclosure, door swing and interior options worked, including keyed storage and keypad integration.
- Product 05 / 07HIDN · Architect@Work campaign
Architect@Work campaign
This image was created as part of our marketing campaign for Architect@Work Brussels. The campaign proved so successful that the print now lives in our showroom, reinforcing the brand's creative and unconventional approach.
- Product 06 / 07HIDN · Building the first stock
Building the first stock
With the launch date approaching, I welded and painted the first batch of Box and Roll & storage enclosures by hand. In parallel we built the fair stand — cutting recesses, finishing walls and mounting prototypes — so everything looked sharp when the doors opened in Brussels.
- Product 07 / 07HIDN · Launch at Architect@Work Brussels
Launch at Architect@Work Brussels
I designed and built the HIDN fair stand for Architect@Work in Brussels, where we presented and officially launched the brand to architects and specifiers. The stand introduced the three products — Mirror, Box and Roll & storage — under one identity, with the recessed prototypes mounted directly into the walls so visitors could open, close and handle them the way they would on site.
